Registration is only the first step; enforcement on marketplaces needs a process of its own.
Counterfeits appear on marketplaces within days of a product selling well. Brand owners should prepare an enforcement process rather than react after the fact.
Prepare proof of rights
A trademark registration certificate is the strongest basis. Where the application is still under examination, the owner can still rely on copyright in packaging and product photography.
Platform complaint procedures
Major marketplaces all operate intellectual property complaint channels. Complete submissions with screenshots and specific links are usually handled within a few business days.